Visionaire Lighting, LLC

Bryan Fried
President and Chief Executive Officer

Bryan Fried has spent his entire career in manufacturing & distribution. Mr. Fried served as President of Custom Graphic Communications from the late 1970's to 1986. Following this tenure, Mr. Fried was General Manager for Sorg Corporation which provided financial services, computer software manufacturing, assembly & fulfillment. During the late 1980's, Mr. Fried served on the executive board at Professional Lithographics, a $50 Million company serving the high tech business of California's Silicon Valley. In the 1990's, Mr. Fried was also Chief Operating Officer for Allenbach Industries and Director of Operations for Bertlesmann AG (West Coast Operations), both companies focusing on manufacturing, data management and fulfillment. Bryan Fried has been a Certified Examiner for the California Council for Quality & Service which administers the U.S. Senate Productivity Award. His work (books and videos) on ISO 9000, production efficiency and quality have been distributed by NAPL. Bryan Fried has practiced and taught three different martial arts since 1965, currently holding a 5th Degree Black Belt and is the co-author of the book Weaponless Defense, CC Thomas, Publisher. Bryan Fried is married with two sons.